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An e-commerce business launched and scaled amidst the pandemic.
An e-commerce business launched and scaled amidst the pandemic.
Background and Role
Background and Role
The retail arm of the conglomerate wanted to launch its e-commerce business to compete with other players in the region.
As the Product Management Lead, I closely worked with the general managers and product managers of the business. I was in charge of leading the tech and product strategy for the project. Given the lean nature of the project, I was also in charge of implementing some of the early code and design changes for the online store.
The retail arm of the conglomerate wanted to launch its e-commerce business to compete with other players in the region.
As the Product Management Lead, I closely worked with the general managers and product managers of the business. I was in charge of leading the tech and product strategy for the project. Given the lean nature of the project, I was also in charge of implementing some of the early code and design changes for the online store.
Early Results
Early Results
I started by creating proof-of-concept or MVP using Shopify. We launched it in less than 3 days and with only $14 in cost. We launched it initially to two groups of employees within the conglomerate to gather customer data right away.
It was a success and we were able to generate $20,000 in sales in 4 months without spending too much since we focused on our free marketing channels like the company website, email, and social media pages.
I started by creating proof-of-concept or MVP using Shopify. We launched it in less than 3 days and with only $14 in cost. We launched it initially to two groups of employees within the conglomerate to gather customer data right away.
It was a success and we were able to generate $20,000 in sales in 4 months without spending too much since we focused on our free marketing channels like the company website, email, and social media pages.
Iterations, Metrics, and Strategy
Iterations, Metrics, and Strategy
Due to the lockdowns caused by the pandemic, the company needed to launch e-commerce stores for other businesses quickly.
Below are key actions we did:
1. Formalize the operational team and standardize the process to compensate for the full-remote environment that is new to everyone.
2. Compile the best practices we learned from the initial launch and implement them in the new stores that we will launch.
3. Launch in key distribution areas first and slowly expand the operation and reach.
The model worked well and we were able to achieve amazing numbers in 2 years:
- Reached $20,000,000 in lifetime sales.
- Activated 30+ distribution centers and online stores across the nation.
- Help hundreds of employees adopt an agile way of working to limit cost and maximize data and customer-centricity.
The model above was successful but we needed to make it scalable in terms of technology. I helped the organization in adopting an integrated or headless commerce strategy which will benefit the company in various ways:
- Have a centralized backend system that will cater to different channels like web, mobile, and other channels that can be activated in the future.
- The centralized backend will also allow us to consolidate consumer data in order to understand customers better in terms of extending the customer lifetime value and user engagement.
Due to the lockdowns caused by the pandemic, the company needed to launch e-commerce stores for other businesses quickly.
Below are key actions we did:
1. Formalize the operational team and standardize the process to compensate for the full-remote environment that is new to everyone.
2. Compile the best practices we learned from the initial launch and implement them in the new stores that we will launch.
3. Launch in key distribution areas first and slowly expand the operation and reach.
The model worked well and we were able to achieve amazing numbers in 2 years:
- Reached $20,000,000 in lifetime sales.
- Activated 30+ distribution centers and online stores across the nation.
- Help hundreds of employees adopt an agile way of working to limit cost and maximize data and customer-centricity.
The model above was successful but we needed to make it scalable in terms of technology. I helped the organization in adopting an integrated or headless commerce strategy which will benefit the company in various ways:
- Have a centralized backend system that will cater to different channels like web, mobile, and other channels that can be activated in the future.
- The centralized backend will also allow us to consolidate consumer data in order to understand customers better in terms of extending the customer lifetime value and user engagement.
Most Importantly
Most Importantly
The financial and organizational gains are only secondary. This has been one of the highlights of my care since we are able to provide essential products like groceries, food, and medicines to thousands of households during the pandemic.
The financial and organizational gains are only secondary. This has been one of the highlights of my care since we are able to provide essential products like groceries, food, and medicines to thousands of households during the pandemic.
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